◍ Issue 001 — A craft marketing studio

Marketing
that compounds.

We're a small, senior team out of Prince Edward Island who've shipped over $100M in ad spend for tourism boards, local Island companies, hotels, and ecommerce brands. Strategy first. Then craft. Then scale. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Start a project →See the work

// hero plate — pei red dirt, close-crop

N 46.23° / W 63.13°Plate 01 / 12

$100M+

in ad spend managed

7yr

avg team experience

18mo

avg client tenure

PEI → world

small team, big reach

TourismHospitalityEcommerceD2CLocal craftB2BReal estateFood & beverageWellnessCultural institutions

01 — Posture Posture

We treat marketing
as an operating discipline,
not a vibe.

01 / 04 Services

Everything you'd expect from a senior team ~ nothing you wouldn't.

01

Advertising

Paid social, search, video. Built to lower CAC and scale revenue, not vanity metrics.

02

Content & Strategy

Editorial planning, brand storytelling, and the production muscle to actually ship it.

03

Email Design & Strategy

Lifecycle flows and campaigns that read like a craft brand, not a coupon book.

04

Website Design & Build

Marketing sites and Shopify storefronts engineered for conversion and brand fidelity.

05

Social Media

Channel strategy, community, and content systems that don't collapse the week after launch.

06

Brand & Identity

Naming, identity, packaging, art direction, for new brands and tired ones.

02 / 04 Why dirt

// 49 pownal · the studio

Plate 02 / 12

We're operators first and marketer's who've sat on the other side of the table.

Senior team, no hand-offs

The person you pitch is the person who ships. No account-management theatre, no junior bait-and-switch.

Tooling that earns its place

We use the stack that fits the work not the one that pads the invoice. AI or human where it sharpens craft, transparent workflows, optionality by default.