Everything you'd expect from a senior team — nothing you wouldn't.
From kickoff to shipped.
Most agencies spend month one on 'discovery.' We spend it shipping. Strategy is something you do continuously, not something you pre-pay for.
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Week 1Data + audit
We rebuild your data model. Ad accounts, GA4, Shopify, Klaviyo, customer lookup. We refuse to operate on numbers we can't verify.
Ships Verified dashboard + baseline report -
Week 2Creative + brand audit
What you're saying, where, in what tone. We strip 30–50% of it. We name what's working, kill what isn't, and rewrite the rest.
Ships Audit doc + strip-down recommendations -
Week 3Strategy doc
Single page. Three priorities. Six-week sprint plan. No 40-slide deck. No 'phase 0 discovery.' Just the strategy and the math.
Ships 1-page strategy + sprint plan -
Week 4First ship
Real work in market. Ad creative live, email flows deployed, landing page tested. Every week after this is iteration on shipped work, not waiting for assets.
Ships First in-market campaign + lifecycle -
OngoingWeekly + monthly cadence
Weekly: numbers + creative review. Monthly: tightens + reallocation. Quarterly: strategy + incrementality. No black-box reporting, ever.
Ships Weekly Loom + monthly memo